The Brazilian Home Comes to Life with Experiential Design in the Heart of SoHo

The Brazilian Home Comes to Life with Experiential Design in the Heart of SoHo

ApexBrasil – in cooperation with numerous sectorial associates – sponsored a curated show of Brazilian household furniture, style and design and lifestyle from extra than 65 Brazilian providers in conjunction with this year’s Casa Brasil 

NEW YORK, June 17, 2022 /PRNewswire/ — ApexBrasil, The Brazilian Trade and Financial commitment Advertising Company – alongside with the guidance of seven Brazilian innovative economic system trade groups – introduced the spirit of the Brazilian house to New York City very last thirty day period at Casa Brasil, a sensory-packed pop-up 10,000 square foot exhibition of home furniture and layout, housed in an open up-strategy loft in the city’s fashionable SoHo neighborhood. Casa Brasil introduced alongside one another 22 Brazilian designers and far more than 65 providers specializing in household furniture, lights, stone, ceramics, espresso, wine and/or spirits to give people a completely immersive experience of “Brasilidade” – the distinctive essence of Brazil. The exhibition coincided with Brazil’s existence at the Intercontinental Modern day Household furniture Honest, North America’s primary system for home furniture structure which yearly provides together far more than 300 established and rising design models from a lot more than 25 international locations, and which was at the same time currently being held in New York City.

The Brazilian Home Comes to Life with Experiential Design in the Heart of SoHo

The show – which was open and out there totally free of cost to the general public from Might 11-25 – marked the next edition of the celebration in New York Town. Attendees were being invited to check out Casa Brasil to see very first-hand Brazil’s exclusive household furniture and layout goods – set from an immersive backdrop of the sounds and sights of Brazil’s varied biomes, introduced to lifetime by way of a complementary set up of projected video clip and audio artwork. Over the study course of the two weeks of the show, choose site visitors were invited to show up at particular activities, which include culinary encounters with specialist Brazilian cooks, wine tastings and a guided tour of the exhibit with Natasha Schlobach, the lead curator of Casa Brasil, and her crew of Brazilian style and design gurus.

Some of the taking part Brazilian design providers at Casa Brasil incorporated, but had been not constrained to:

  •  by Kamy produces sustainable textile items that includes types motivated by multicultural communities across Brazil. The textiles are designed by a variety of Brazilian artisans and seize the country’s unique spirit.
  •  Uultisis 1 of the leading Brazilian household furniture design and style studios, specializing in wood-based mostly products for the home. Their signature layout model showcases the magnificence of minimalist, useful design and the brand is renowned for superior-top quality craftsmanship.
  •  Modallespecializes in household furniture for living areas made close to shopper experience, increasing high quality of lifetime by way of design.
  •  Omega Lightdevelops customized items for use in household, professional and hospitality configurations with a concentrate on technology and innovation. They have won a lot of structure awards, like iF awards in 2020 and 2022.
  •  Tidelli Outdoor Livingproduces out of doors home furniture and inner leisure environments in a peaceful city design.

Above the training course of the two-7 days exhibition, Casa Brasil was attended by top New York City style, food stuff and cultural influencers, media and field assumed leaders. Maria Paula Sobral Velloso, Supervisor of Marketplace and Providers at ApexBrasil, explained why the concept of Casa Brasil resonated with so many: “Casa Brasil represents our lifestyle and our heritage – and we are excited to share that with a world audience in the heart of New York Metropolis. Brazilian design is infused with our spirit and our enjoy of character, and we really encourage website visitors to Casa Brasil to feel like – via the practical experience of checking out the exhibition – they were being equipped to acquire away a piece of Brazil with them. Also, we want visitors to understand that as Brazil grows as an exporter throughout many sectors, worldwide audiences really should be searching to our nation for fantastic merchandise of the optimum high-quality, specially when it comes to household furniture and structure.”

The United States is the world’s major importer of Brazilian household furniture, with roughly 35% of Brazil’s exports in the sector destined for North The us. At Casa Brasil, associates from ApexBrasil and Brazilian trade groups aimed to introduce U.S. investors to Brazilian export offerings with the purpose of strengthening trade relationships concerning the two nations. As the Brazilian furniture field continues to grow its technological and innovative prospective and hone its industrial abilities, ApexBrasil estimates that the sector has a three-to-5-12 months export growth prospective of 30.8%, which would deliver sales of exports to about US $327.8 million per 12 months.

For far more details about Casa Brasil, the system at the rear of curating the function, and/or to check out the house for on your own, make sure you see the celebration movie right here: ApexBrasil | Casa Brasil NY 2022  

To find out much more about other trade sectors ApexBrasil supports, remember to go to:

About ApexBrasil
The Brazilian Trade and Expense Marketing Agency (ApexBrasil) works to boost Brazilian solutions and products and services abroad, and to appeal to overseas investment decision to strategic sectors of the Brazilian economic climate. ApexBrasil organizes a number of initiatives aiming to market Brazilian exports abroad. The Agency’s initiatives comprise trade and future missions, organization rounds, aid for the participation of Brazilian corporations in big international trade fairs, arrangement of technical visits of potential buyers and feeling makers to discover about the Brazilian effective structure, and other choose pursuits created to strengthen the country’s branding abroad. ApexBrasil also performs a main role in attracting overseas direct financial investment (FDI) to Brazil, by doing work to determine small business possibilities, promoting strategic events and lending guidance to international investors keen to allocate assets in Brazil. ApexBrasil is an company linked to the Brazilian Foreign Ministry (Itamaraty).

Media Call
Savanna Fuller
Ruder Finn – PR on behalf of ApexBrasil in the U.S.
[email protected]  


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